Barbacoa Constrictor

Get Wise!

That one-eyed owl has always been lurking in the shelves of the snack isle since as long as I can remember.

Is he winking at me? Does he know a secret that I don't? Is he watching me to make sure I make the right snacking decisions? Is he judging me? Is his eye piercing my very soul to entice me to try his flavorful fantasy world? Yes... yes he is. Mr. Owl? How many licks does it take to get to the Toosie Roll center of a Toosie Pop? Sorry... wrong guy.

Anyway...  I digress.

Guess what? The owl's still got it.  Wise decided to step out of the nocturnal shadows and share a new idea with the market.  I can only hope this is a reaction to the new market forcing new flavors and innovative approaches to snacking.  Wise got wise and decided to compete, and you know what? It's a valiant effort.

The Wise Beef Barbacoa Tacos flavored chips are really a refreshing choice from an otherwise "traditional" chip producer.  For YEARS, Wise has provided stable snacking with their traditional potato chip, cheese doodles (the originals, make no mistake) and BBQ varietals.  However, this is the most unique flavor profile that I've seen Wise take on since the Honey BBQ escapade which is no longer on the market.

Look at the pic on the bag! They did their homework. Granted, they're not pioneers in taking on "food truck flavors", but they picked a strong and unique one. Addtionally, after extensive searcing this bag is only available in "snack" size and no larger. Not a plus, but that's only because they're good enough to enjoy a full sized bag. There are zesty spices and great seasonings to assist in replicating the proper flavor profile.  Smoked paprika is noticeable in each bite, but there is a great overall blend that assists in feeling like you're taking down a nice southwestern taco.

As usual, Wise doesn't overdress their wares.  This is a simple chip as most wise are.  There's something to be said for not needing to kettle cook the chip in order to impart a stronger flavor, or more pleasurable eating experience.  Wise always just sits on the sidelines and waits to step into the game at the exact right moment to have an impact and take the eater by surprise.  Anyone out there ever seen the 80s classic "Lucas"?  It's a Corey Haim classic.  This chip is like that.  It runs out onto the field and gives it EVERYTHING it's got.  It gets CLOBBERED by the more athletic, more capable chips out there, but you applaud them for the effort considering the daunting task that they decided to take on with wild abandon.  I was happy to stumble across this and thought I'd share with you fine folks to remind you to take a chance on the little guy every once in a while. Stay Wise.